Marketing your infoproduct before you create it

Shannon Cherry
2 min readJan 17, 2021

You’ve got an infoproduct in mind, and you are working on creating it. But while you are making your first product, you should also be seeding the idea of it to others. Seeding is a marketing term that means getting people to anticipate — and get excited — by your upcoming offer — as in planting the seeds of anticipation.

Here are some quick ideas to start planting and nurturing your audience for your infoproduct offer:

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