What will they buy?

You work hard on creating your first infoproduct, and you launch it with great fanfare.

Silence. Crickets. And not even one sale. (Not even from your mom.)

It’s left you scratching your head, a bit demoralized, wondering what happened.

Most people won’t tell you this, but I’ll be honest: not every infoproduct you create is going to be a winner. I’ve sure had a few duds that I spent too much time on; confident everyone would love them as much as I did.

Read that last sentence again. I’ll wait…

Did you catch it?

It was about me; I loved my product. I created it for me, not my audience.

And that happens a lot. Many infoproduct creators (and coaches, for that matter) fall in love with the concept and forget the vital ingredient of infoproduct success:

WILL SHE BUY IT?

The answer you say is, “Yes, of course. I’ve created something amazing, and I know it is valuable.”

Unfortunately, that sometimes was my thinking, too, which led to a lot of effort with little ROI. I was left glum and worried. My vanity got in the way of reality.

Instead, you need to get into the minds of your potential customers.

Pick their brains

Let me tell you a little secret; most people only learn this later in their passion project monetization.

To find out what your audience wants and needs, you just need to ask them. It’s as simple as that.

I decided to start my own side hustle (the site you are on right now) based on a hunch. Before I even set up the WordPress site, I did one thing: I asked a question on my social media channels to see if my hunch was correct. Turns out, hundreds of people wanted to teach a skill they were good at but not sure how.

You could also create a survey with an online survey tool and ask your followers on social media to take a few minutes to complete it. If you already have coaching clients, ask them what they need. This is especially important to retain them as clients after their coaching sessions end. What’s the logical next step for them to continue learning with you?

You might find they are looking for is a simple ebook or a workbook. Others may be looking for a class to resolve their particular problem.

When you have the answer, you’ll need to set your plan in motion and create it.

Spark tip: Plant the seed.

Remember those people you asked for input? Keep them informed about the infoproduct you are creating just for them. This is called ‘seeding’ in marketing and it’s a great way to get others excited about your infoproduct and eager to buy it when it is available.